AI enquiry handling for roofers in Birmingham.
Built for the three leaks Birmingham roofers feel most: storm-damage call surges the morning after gales, £5,000 roof-replacement insurance quotes left unchased against national claim-handler chains, and the slow-turnaround race against lead-gen sites that quote back the same morning. One bundle, one monthly fee.
The leaks we plug first
Three Birmingham-roofer leaks.
Same three leaks as every other UK trade, with the trade-specific collar on each — storm-damage ring-out surges the morning after gales, £5k roof-replacement insurance quotes that go quiet on day three against a national claim-handler chain, and a slow quote turnaround that loses out to lead-gen sites quoting back the same morning in your B-postcode patch.
- 01
Storm-driven call spikes the morning after gales
A homeowner rings on the morning after the latest gale about missing ridge tiles and water pouring through the loft; your phone rings out non-stop; half the calls can’t be returned; the rest go to the next firm on Google.
- 02
Repair-vs-replace quote loop eats your week
A homeowner who already had you patch a slipped tile a year ago rings back asking about a full re-roof. You quote the patch, they ask for a re-roof number, you re-quote; two weeks and three emails later, someone cheaper on Google has answered first.
- 03
After-hours gutter emergencies go to voicemail
A Sunday-night storm blows a fascia off a Moseley semi; the homeowner’s first Google result is yours; your phone rings out; they leave a voicemail at 10pm; by morning the emergency-callout quotes are already in from the next two firms.
The Tradewake bundle, in roofer voice
The same six services. Tuned for roofers.
All six levers from the Tradewake bundle — reworded for the way Birmingham roofer businesses actually take calls, send quotes and chase reviews. Nothing here is upsold separately; everything below rolls into the single £500/month price.
Evening and weekend gutter-emergency callers get a text back within the industry-standard 90-second window — the Moseley semi that rang out at 10pm on a Sunday night hears from you before they’ve dialled the next firm. A Birmingham B-postcode homeowner who rings on the morning after the latest gale about missing ridge tiles and water pouring through the loft gets the same treatment — before they’ve dialled the next firm or the national claim-handler chain.
- Auto-fired from your existing business number
- Custom message template worded for roofers
- 24/7 coverage — evenings, weekends, post-storm mornings
- Daily log of every recovered call
WhatsApp, web chat and email cover after-hours gutter-emergency pings, Sunday-night storm questions and post-storm cost enquiries — pre-qualified and booked straight into your diary without a human on the hook. Daytime re-roof quote requests, re-tile / GRP pricing questions and insurance-claim handling get the same treatment.
- WhatsApp Business, web chat and email covered
- Pre-qualifies job type, urgency and insurance-claim intent
- Books straight into your existing calendar
- Hands off to a human only when it actually matters
A polite nudge on day 2, a useful nudge on day 5, a closing nudge on day 10 — written in your voice and sent only to enquiries that should convert. The £5,000 roof-replacement that quietly went cold against a national claim-handler chain gets a gentle, well-timed wake-up.
- Day 2, day 5, day 10 — timed, not blasted
- Auto-stops the moment the customer replies
- Voice-matched to your existing quote email
- Monthly report on which nudges actually convert
After a completed re-roof, storm-damage repair or insurance-claim job, your happiest customers get a one-tap prompt to leave a Google review. A slow, steady drip of five-stars against the national chains — no begging sprints, no ambushed unhappy customers skewing the average.
- Triggered from your existing job-completed flow
- Routed only to customers you mark satisfied
- One-tap Google review link via SMS or email
- Monthly review-count and average-rating report
A straightforward CRM that fits how Birmingham roofers actually keep notes — by job, address and insurance reference, not by “lead-stage” jargon. Every enquiry, quote and completed roof in one tidy place, viewable from your phone while you’re up the ladder.
- One record per job — address, photos, insurance reference, scaffolding heights
- Mobile-first, designed for site use
- Connects to your existing calendar and email
- Hand-holding included for the first 30 days
A monthly refresh of fresh, qualified roofing leads in your Birmingham patch — landlord B-postcode portfolios, letting-agent lists, pre-storm emergency-callout windows — verified and ready for outreach. The pipeline never sits empty, even in the traditionally quiet months between weather events.
- Monthly refresh of leads in your Birmingham trade area
- Verified contact details and decision-maker info
- Segmented by job type (re-roof, storm-damage repair, insurance claim)
- Quarterly review to keep targeting sharp
Pricing
The full six-service bundle — missed-call text-back, AI-assisted enquiry handling, quote follow-ups, review requests, trade CRM and continuous lead lists — installed and tuned monthly by a real operator.
No lock-in — month-to-month, cancel by email, no exit fee.
We'd rather earn next month than trap you in this one.
One number, no per-seat creep
- Missed-call text-back from your business number
- AI-assisted WhatsApp, web chat and email
- Quote follow-ups in your voice
- One-tap Google review prompts
- Trade CRM and continuous lead lists
- Monthly operator tuning plus report
The typical UK roofer leak — across missed storm-damage ring-outs and unchased insurance-claim roof-replacement quotes — runs at around £6,000 a year. See the maths on /roi →
How Tradewake runs it
Plug it in. We run it. Diary fills up.
The same three plain-language steps the Tradewake bundle runs for every trade. Your team stays on the tools; the bundle stays on the missed-call queue, the inbox, the quote follow-ups and the review prompts.
- 01
Plug it in
Our side
Forwarding or import takes minutes. Tradewake’s bundle slots into the gaps where calls ring out, WhatsApp pings sit unanswered and quote replies go cold.
Your side
Hand us your number, calendar and inbox — no new app for your team to learn.
- 02
We run it
Our side
Tradewake handles missed-call text-backs in the 90-second window, routes web and WhatsApp enquiries into your calendar, chases open quotes on day 2, day 5 and day 10, and prompts your happiest customers for 5-star reviews after every completed job.
Your side
We do the speed-to-lead work — you stay on the tools.
- 03
Diary fills up
Our side
Each month we send the monthly report — recovered calls, booked visits, reviews — and tune the bundle so the next month runs hotter.
Your side
Show up to the booked jobs; booked jobs and repeat work climb week on week.
Ready when you are
Plug your enquiry leaks.
One Birmingham roofer at a time.
Four fields, one working-day reply, and a clear answer on whether the Tradewake bundle is the right fit for your trade — even if it isn't.