Worked automation — Tuesday afternoon

One missed call.
One worked week.

A Tuesday afternoon missed call, walked end-to-end through one Tradewake sequence: the inbound SMS goes out within seconds, the AI reply qualifies the job, a follow-up email confirms the slot, a same-day text lands the morning of the appointment, the review-request text fires 48 hours after, and a 90-day re-activation nudge goes out on WhatsApp. Illustrative copy in Mark’s voice — your flow is tuned to your trade and wording.

The flow, in six steps

From a missed ring to a five-star review and a 90-day nudge.

Six Tradewake moves across roughly three months: in seconds the inbound SMS lands, in minutes the AI reply qualifies the job, by the next morning the booking email is in the inbox, on the morning of the visit a one-line reminder goes out, two days after the job a review prompt asks for a star, and three months later a WhatsApp nudge reopens the conversation. The exact pace varies — a quick reply collapses the whole flow into a week, a customer who takes a weekend to think pushes it out further. The order stays the same; the timing shifts.

Channels in play·SMS — speed-to-lead and reminders·Email — bookings and confirmations·WhatsApp — 90-day re-activation nudge
  1. 01

    Inbound SMS — auto within seconds

    SMS
    Tue 14:42 (within seconds of the miss)

    The missed ring hits Tradewake. Before Mark has even put down the spanner, an acknowledgement SMS is already in Jo’s pocket: three quick questions, Mark’s voice, a quote-by-end-of-day promise.

    Sample SMS

    Hi Jo — got your missed call from Mark & Co. Three quick questions and I’ll come back with a quote today: 1) Boiler make + roughly how old? 2) Any water under the cupboard, or just the no-fire? 3) Earliest day you could have me in? Reply here and I’ll do the rest. — Mark

  2. 02

    AI reply qualifies the job

    SMS
    Tue 14:46

    Jo replies. The AI drafts the next message in Mark’s voice — confirming the answers, flagging the boiler age against warranty, asking the one extra question that decides whether the quote is £220 or £620.

    Sample SMS

    Cheers, Jo — Worcester 28i, 2016, warranty still live. One last question: is the pressure gauge sitting at 0 bar when it goes off, or dropping slowly overnight? First one’s a valve job (~£220), second one’s a likely heat-exchanger (~£620). Either way I can be with you Thursday morning. — Mark

  3. 03

    Booking confirmation — email

    Email
    Wed 09:10

    Jo says yes. A real booking email lands with the date, the arrival window, Mark’s name and the parking note — pulled from the live calendar, written in Mark’s voice so Jo knows exactly what’s happening.

    Sample email

    Subject: Booked in — Worcester 28i, Thu 14 Aug Hi Jo, You’re booked. Valve-job scope confirmed. Date: Thursday 14 August Arrival window: 8am–10am Operator: Mark Parking’s easy on the W4 crescent — I’ll text the morning of. If the pressure drops overnight, just reply here and I’ll bring a pressure-vessel reset. — Mark

  4. 04

    Morning-of reminder — SMS

    SMS
    Thu 07:30

    The morning of the visit, a quiet reminder lands. Jo has the window in her pocket, Mark has the day’s route on the dash, and the “text if anything changes” line keeps both sides out of phone tag.

    Sample SMS

    Morning Jo — on the way over between 8 and 10. Text back if anything’s changed: wrong boiler, locked side gate, a meeting you’ve suddenly got to take. — Mark

  5. 05

    Review request — 48h SMS

    SMS
    Sat 09:00

    Two days after the job is closed and paid, a quiet one-tap Google review prompt goes out. Only fires if Mark marks the job as satisfied — never a blast, always a choice between a thank-you and a fix-it-first.

    Sample SMS

    Hi Jo — boiler’s had a couple of days to settle. If anything’s not right, text back and I’ll be there the same week. Otherwise a 30-second Google review really helps the business: [one-tap link]. Thanks again — Mark.

  6. 06

    90-day re-activation nudge — WhatsApp

    WhatsApp
    ~90 days later

    Three months on, a gentle WhatsApp nudge lands. No hard sell — just the same Mark asking if there’s anything else worth booking in while the system is already familiar with the house.

    Sample WhatsApp

    Morning Jo — three months on from the valve job. Anything else worth booking in while the system’s already familiar with the house? Full service, a radiator that’s never quite heated up, the smart-thermostat we mentioned — just reply here and I’ll find a slot. — Mark.

Hand-off — AI draft to operator confirmation

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