AI enquiry handling for roofers in London.
Built for the three leaks London roofers feel most: the storm-damage call surge the morning after gales, an £8,000 slate-to-tile Dulwich re-roof quote that drifts against a multi-trade GC chain, and the post-storm weekend race against lead-gen sites quoting back the same morning in your SE/SW patch. One bundle, one monthly fee.
The leaks we plug first
Three London-roofer leaks.
Same three leaks as every other UK trade, with the trade-specific collar on each — London storm rings-outs the morning after gales, the repair-vs-replace quote loop that quietly eats a fortnight on a West Dulwich semi, and the after-hours gutter-emergency ring-out that lands in the next firms’ inboxes before yours in the post-storm weekend.
- 01
Storm-driven call spikes the morning after gales
A homeowner in Dulwich rings the morning after the latest gale about a slipped ridge row and water pouring through the loft. Your phone rings out non-stop; half the calls can’t be returned; the rest go to the next firm on the map — the multi-trade national chains that answered before you did.
- 02
Repair-vs-replace quote loop eats your week
A West Dulwich homeowner you patched for them two winters ago rings back asking about a full re-roof. You quote the patch; they ask for a re-roof number; you re-quote. Two weeks and three emails later, someone cheaper on Google has answered first — your patch-job goodwill gone with the weekend.
- 03
After-hours gutter emergencies go to voicemail
A Sunday-night storm blows a fascia off a Herne Hill semi. The homeowner’s first Google result is yours; your phone rings out; they leave a voicemail at 10pm; by morning the emergency-callout quotes are already in from the next two firms on the map.
The Tradewake bundle, in London-roofer voice
The same six services. Tuned for London roofers.
All six levers from the Tradewake bundle — reworded for the way London roofer businesses actually take calls, send quotes, manage commercial/flat-roof letting-agent contracts and chase reviews. Nothing here is upsold separately; everything below rolls into the single £500/month price.
Evening and weekend gutter-emergency callers get a text back within the industry-standard 90-second window — the Herne Hill semi that rang out at 10pm on a Sunday night hears from you before they’ve dialled the next firm. A SE21 homeowner who rings on the morning after the latest gale about a slipped ridge row and water pouring through the loft gets the same treatment — before they’ve dialled the next firm or a national chain.
- Auto-fired from your existing business number
- Custom message template worded for London roofers
- 24/7 coverage — evenings, weekends, post-storm mornings
- Daily log of every recovered call
WhatsApp, web chat and email cover after-hours gutter-emergency pings, Sunday-night storm questions, post-storm cost enquiries, and the slow, awkward commercial/flat-roof quote requests from a letting-agent or property manager that normally sit in the inbox for a week before anyone replies. Pre-qualified and booked straight into your diary without a human on the hook.
- WhatsApp Business, web chat and email covered
- Pre-qualifies job type, urgency, and commercial vs homeowner intent
- Books straight into your existing calendar
- Hands off to a human only when it actually matters
A polite nudge on day 2, a useful nudge on day 5, a closing nudge on day 10 — written in your voice and sent only to enquiries that should convert. The £8k slate-to-tile Dulwich re-roof that quietly went cold against a multi-trade GC chain gets a gentle, well-timed wake-up. The commercial/flat-roof letting-agent quote that sat in the inbox for a week gets a polite nudge instead of going quiet.
- Day 2, day 5, day 10 — timed, not blasted
- Auto-stops the moment the customer replies
- Voice-matched to your existing roof-replacement email
- Monthly report on which nudges actually convert
After a completed re-roof, storm-damage repair or commercial flat-roof job, your happiest customers get a one-tap prompt to leave a Google review. A slow, steady drip of five-stars against national chains and lead-gen sites — no begging sprints, no ambushed unhappy customers skewing the average.
- Triggered from your existing job-completed flow
- Routed only to customers you mark satisfied
- One-tap Google review link via SMS or email
- Monthly review-count and average-rating report
A straightforward CRM that fits how London roofers actually keep notes — one record per job, holding the address, scaffold height, insurance ref and commercial contract reference, not by “lead-stage” jargon. Every storm-damage enquiry, re-roof quote and commercial flat-roof contract in one tidy place, viewable from your phone while you’re up the ladder.
- One record per job — address, photos, scaffold heights, insurance refs
- Mobile-first, designed for site use
- Connects to your existing calendar and email
- Hand-holding included for the first 30 days
A monthly refresh of fresh, qualified roofing leads in your London SE/SW patch — letting-agent portfolio lists, pre-storm emergency-callout windows, commercial flat-roof contracts up for tender and homeowner-side extension enquiries from new-build estates. Verified and ready for outreach. The pipeline never sits empty, even in the traditionally quiet months between weather events.
- Monthly refresh of leads in your London trade area
- Verified contact details and decision-maker info
- Segmented by job type (re-roof, storm-damage, commercial flat-roof)
- Quarterly review to keep targeting sharp
Pricing
The full six-service bundle — missed-call text-back, AI-assisted enquiry handling, quote follow-ups, review requests, trade CRM and continuous lead lists — installed and tuned monthly by a real operator.
No lock-in — month-to-month, cancel by email, no exit fee.
We'd rather earn next month than trap you in this one.
One number, no per-seat creep
- Missed-call text-back from your business number
- AI-assisted WhatsApp, web chat and email
- Quote follow-ups in your voice
- One-tap Google review prompts
- Trade CRM and continuous lead lists
- Monthly operator tuning plus report
The typical UK roofer leak — across missed storm-damage ring-outs, repair-vs-replace quote loops and slow commercial/flat-roof response — runs at around £6,000 a year. See the maths on /roi →
How Tradewake runs it
Plug it in. We run it. Diary fills up.
The same three plain-language steps the Tradewake bundle runs for every trade. Your team stays on the tools; the bundle stays on the missed-call queue, the inbox, the quote follow-ups and the review prompts.
- 01
Plug it in
Our side
Forwarding or import takes minutes. Tradewake’s bundle slots into the gaps where calls ring out, WhatsApp pings sit unanswered and quote replies go cold.
Your side
Hand us your number, calendar and inbox — no new app for your team to learn.
- 02
We run it
Our side
Tradewake handles missed-call text-backs in the 90-second window, routes web and WhatsApp enquiries into your calendar, chases open quotes on day 2, day 5 and day 10, and prompts your happiest customers for 5-star reviews after every completed job.
Your side
We do the speed-to-lead work — you stay on the tools.
- 03
Diary fills up
Our side
Each month we send the monthly report — recovered calls, booked visits, reviews — and tune the bundle so the next month runs hotter.
Your side
Show up to the booked jobs; booked jobs and repeat work climb week on week.
Ready when you are
Plug your enquiry leaks.
One London roofer at a time.
Four fields, one working-day reply, and a clear answer on whether the Tradewake bundle is the right fit for your trade — even if it isn't.
Or see the maths first on /roi.